Two cement giants join hands
to produce their strongest product yet.
Bubbles.

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Bubble Barrier Technology
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The platform ‘Change The Story’ highlights the sustainability efforts of Ambuja and ACC, who have come together under Holcim India, to rewrite the problems of the present and create solutions that will benefit the future of society by bringing impactful change for the environment and society. Because yesterday’s story, doesn’t have to be today’s.

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We’re taking 2400 tons of plastic out of the Yamuna.

We’re pushing plastic out of the river and into our cement kilns as fuel.

Agra is home to the most inspiring monuments and the most inspiring clean-up.

Agra is home to the most inspiring monuments and the most inspiring clean-up.

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Bubble Barrier Technology

Plastic in our water bodies is causing irreversible damage. That’s why Holcim India brought together two cement giants to solve this problem. What emerged was the lightest approach from the companies known for strength: a bubble curtain. Channeled bubbles oust plastic to a collection after which it’s ecologically co-processed in cement plants. All without harming marine life. In the pilot project, at Mantola canal in Agra, it’s expected to remove 2400 tons of plastic. With more cities slated to receive their own bubble barrier. This initiative is in line with the government’s Swacch Bharat movement. And a big step to realizing our vision of a better tomorrow.

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